Yesterday, we saw several examples of an intriguing discount plan at Wal-Mart. Not to be outdone, Target follows suit:
A behaviorist might argue that if you’re getting thirty cents of happiness thinking that you found a sale, then Target is actually making you better off. But behaviorists say lots of things. For example, don’t change the price, but tell them you did, as Mark Hurst discovered, lifting the sale price to uncover…the same price:
“Isolated cases.” I hear you roll your eyes. But wait, there’s more:
But before we get too jaded, there are some retailers doing right by their customers. Home Depot’s prices are so low, they’re practically giving things away:
Hat tip Consumerist 1, 2, 3, Mark Hurst, EclectEcon